PRIVACY POLICY
This Privacy Policy clearly defines the standardized rules for collection, storage, usage, protection, and disclosure of user personal information generated during website browsing, account registration, order placement, and after-sales service application. This policy applies to all website visitors, registered users, and purchasing customers worldwide.
We strictly abide by global internet data protection regulations and international privacy compliance standards. We always adhere to the principles of legality, necessity, transparency, and security in all data processing behaviors, and never collect or use user personal information beyond legitimate business needs.
The personal information we actively collect includes basic user information and transaction data voluntarily submitted during order checkout and account creation, including customer name, shipping address, contact information, and order consumption records. All collected information is only used for completing order delivery and standardized after-sales services.
We automatically collect anonymous technical browsing data during user access to the website, including access device type, browser version, network environment, page browsing track, residence time, and operation habits. All anonymous data is only used for website experience optimization and functional improvement without identifying individual user identities.
We adopt high-standard encrypted storage technology and secure server systems to protect all user personal data. We establish complete data security defense mechanisms to prevent unauthorized access, information leakage, data tampering, accidental loss, and illegal use of user private information.
We use legitimate user information only for necessary business processes, including payment verification, commodity packaging, logistics arrangement, delivery notification, order tracking, and after-sales problem handling. We will not use user information for irrelevant commercial behaviors without explicit user authorization.
With user consent, we may push official store updates, new product launches, seasonal preferential activities, and baby product popular science content through user contact information. Users have the independent right to unsubscribe from marketing messages at any time without affecting normal order service rights.
We will never sell, rent, or transfer user personal information to third-party commercial institutions for profit. We only share necessary order data with authorized service providers responsible for payment processing and logistics delivery, and all cooperative institutions sign strict data confidentiality agreements.
All third-party service partners who access user data have formal compliance qualifications and standardized data protection capabilities. They can only process user information within the scope of entrusted business services and are prohibited from unauthorized data dissemination and commercial use.
Users have independent rights to inquire, verify, correct, and delete their personal data stored on our platform. Users can submit data processing applications through official website channels, and we will complete identity verification and standardized processing within a reasonable cycle.
We set standardized data retention cycles based on commercial operation needs and legal compliance requirements. Order transaction records and service data will be retained within the specified cycle, and redundant invalid data will be regularly cleared and anonymized to reduce information security risks.
Our website uses standard browser cookie technology to optimize user browsing experience, retain shopping cart data, record user preference habits, and improve website operation fluency. Users can independently adjust cookie permission settings through browser functions at any time.
We reserve the right to appropriately update the content of this Privacy Policy according to business adjustment, functional iteration, and changes in global privacy regulations. Updated policy terms will be published on the official website in real time, and continued website use will be deemed recognition and acceptance of the latest rules.
We attach great importance to user privacy protection, especially for family-oriented shopping users. We always maintain rigorous data security standards to ensure that every user’s personal information and transaction data are fully protected during cross-border shopping.